Look at your website analytics to see what keyword patterns your customers follow. What naming patterns do they use when they search? In the example above, car shoppers may search terms like: Think about how your customers search for products on your website. However, it would be much better to name the file 2012-Ford-Mustang-LX-Red.jpg. You could use the generic name your camera assigned to the image (e.g., DCMIMAGE10.jpg).
Search engines not only crawl the text on your webpage, they also crawl your image file names. Creating descriptive, keyword-rich file names is crucial for image optimization. When it comes to image SEO, it’s important to use relevant keywords to help your webpage rank on search engines. It's really easy to blow through hundreds of product shots and keep the default file names your camera assigns. Plus, images that aren’t optimized for delivery also weigh down your site and can take away from your product. Because they block rendering, they’re often what cause web browsers to slow down while loading a website.
Images are the most expensive elements of your page. A slow page means that search engines crawl fewer pages with their crawl budget, which can negatively affect your indexing. Research from Moz has shown that Google may specifically measure time to the first byte when it considers page speed. Google has suggested that site speed is one of the signals used by its algorithm to rank pages. Though image optimization does not directly result in sales, it plays an important role in all of the following areas that are linked to more conversions: Should there be a mere two-second delay in your page speed, your bounce rate can increase by 103%. They create a better browsing experience for shoppers. Image optimization for web and mobile exists to make web pages load faster.
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